eToys.com Lowers Prices on Over 1,300 Toys and Games in Advance of Holiday Shopping Push

Recent Price Drops Join Array of Special Offers Now Available

DENVER, Nov. 14 /PRNewswire-FirstCall/ — To help families stretch their holiday toy buying budget, Internet retailer eToys.com has lowered prices on over 1,300 toys and games, including several from its 2008 Holiday Toy Guide.

Billed as “Pre-Holiday Savings,” the promotion features savings of up to 60% off regular prices. Included in the promotion are toy favorites such as My Little Pony, Hannah Montana, TMX Elmo, Martian Matters Alien maker spaceship and Transformers toys.

“We understand that consumers are looking for value this holiday season. We’ve made a strong commitment with our competitive pricing strategy and are constantly looking for ways to present value purchases to shoppers through the holidays,” said Michael Wagner, CEO of The Parent, which operates eToys.com.

Featuring more than 20,000 gifts and toys, from best-sellers to hard-to-find specialty items, eToys.com also offers free standard shipping on hundreds of items. Additional budget-stretching offers from eToys.com include no payments for 90 days deferred billing through Bill Me Later and several free toy-with-purchase offers.

For more information about sales items as well as free shipping, deferred billing and free toy offers, go to www.etoys.com . Savings and special offers are also promoted in the online retailer’s subscriber-based e-mail newsletters.

A member of The Parent Company, eToys.com has delivered over 28 million toys since 2001. The company is listed among Internet Retailer’s Top 500 Retail Web Sites and has been awarded BizRate’s prestigious Platinum Circle of Excellence, which is presented to an elite group of 100 retailers with consistently high scores on customer surveys.